Sony and Panasonic say they will release home 3-D television systems in 2010; Mitsubishi and JVC are reported to be working on similar products.

“TV finally becomes real” in three dimensions, said Robert Perry, an executive vice president at Panasonic. “You’re in it. It’s the next frontier.”

Perry compared the 3-D transition to the switch from black-and-white to color television and the shift from standard- to high-definition images.

ESPN is test-recording some sporting events in 3-D, using cameras with two sets of lenses, which would make football players appear to jump out of home television screens during live 3-D broadcasts.

And, although television makers haven’t released specifics, the price of 3-D TV — which requires a new television, broadcasting content and 3-D glasses — is not expected to be substantially higher than some high-definition televisions on the market now.

Still, there are skeptics who say that 3-D is not ready for prime-time home viewing.

There are concerns that 3-D broadcasts, which require twice the data, will gobble up an unworkable amount of television bandwidth. And some worry that 3-D glasses and graphics won’t make a smooth transition to American living rooms.

Shane Sturgeon, publisher of HDTV Magazine, said some of the glasses give him a headache and will block some people from buying the new technology.

“From what I’ve seen from most of the manufacturers, it’s just not there yet,” he said of 3-D TV technology. “I think right now, the technology — whether you’re talking about the refresh rate or the strobing or the glasses — there are too many things right now that get in the way of enjoyment of the film for it to kick off.”

All 3-D technology relies on the idea that if separate images are presented to the left and right eyes, the human brain will combine them and create the illusion of a third dimension.

TV makers go about this in different ways, though.

Panasonic and Sony, which demonstrated their products for CNN at a recent tech expo in Atlanta, Georgia, use “active glasses” and TVs with high refresh rates to achieve the effect.

Two images, one for the right eye and one for the left eye, alternate quickly on the TV. Shutters on the 3-D glasses swap the viewer’s vision from right eye to left eye at the same rate: 120 hertz, or 240 hertz for the images together. The TV connects with the glasses through a sensor that’s placed between the lenses on the glasses.

“It’s like a little Venetian blind: open, close, open, close, open, close,” John Wyckoff, a Sony content manager, said of the glasses.

The effect moves so quickly that it tricks the brain into merging the images and creates the perspective needed to see images in 3-D, he said.

Glance away from the TV, though, and you can see the lenses opening and closing, which irritates some people.

Those who saw the technology at the recent Custom Electronic Design and Installation Association Expo seemed wowed by Panasonic’s 3-D footage of Olympic events and skiers who appeared to send snow flying into the laps of the audience.

David Lesch fidgeted with his 3-D glasses during Panasonic’s demo but said the 3-D picture on the company’s 103-inch plasma screen was excellent.

However, it may not be effective for all TV programming, he said.

“I cannot imagine that I will watch CNN in 3-D,” said Lesch, sales director at AV Media, which sells electronics. “But for sports, yes. To watch soccer and ice hockey — anything — that would be great.”

These next-generation televisions would be able to play shows in 2-D or 3-D. They also would be able to show video games in 3-D, which Sony demonstrated at the expo in Atlanta.

Sturgeon, of HDTV Magazine, said JVC is working on a type of 3-D technology that’s different form the strobing glasses used by Panasonic and Sony.

JVC’s version uses polarized glasses to separate the right-eye image from the left-eye image and is more pleasing to the eye, he said.

Aside from the kooky glasses, people who want to watch television that jumps off the screen will need something to watch. The process of making live television work in 3-D probably would involve a major conversion of broadcast equipment.

Also, Blu-ray is said to be working on a product that would play three-dimensional movies at home.

Panasonic and Sony said they’re still working out some kinks in their 3-D entertainment systems. The TV makers hope to ride the wave of popularity of improved stereoscopic 3-D movies, such as recent hit “Up,” that are being shown in theaters.

Perry, of Panasonic, said he expects 3-D TV to be common in homes within five to 10 years. Technology that will make 3-D TV possible without glasses should be ready in 10 to 15 years, he said.

Michael Bridwell, spokesman for Digital Projection, a company that makes high-end 3-D home theaters, said 3-D is the biggest technology coming to television and home movies in the foreseeable future.
Well, at least “until we get to holograms,” he said.

HARD Lifestyle has been working with 3D images and 3D videos for the past year. We have incorporated 3D throughout the website. Check out some of our 3D Celebrities and Projects at http://hardlifestyle.com/3d_hardlifestyle_images.html

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Check out the newly updated 3D gallery where we have Fieldy and the guys from KORN in complete 3D Anaglyphs. You’ll need your 3D glasses for this one! This Classic 64 Impala has a rootbeer candy paint job and a pearl white top. You can view the complete project at Korn Fieldy 64 Impala | Rootbeer Candy Paint Job.

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That’s right the 3D Celebrity Gallery is growing. We are about to be re-stocking the “eye-candy” pond with all new 3D. Exotic Cars, Beautiful Women, Celebrity Projects and the hottest Custom Paints on the planet. Does it get any better?

So grab the 3D glasses (don’t have any?… Get them from us too) and head on over to the 3D galleries and don’t miss out on seeing the hottest shots in TRUE 3D Anaglyph.

(WARNING: WHAT YOUR ABOUT TO VIEW IS REALLY FREAKIN’ KICK-ASS!)

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Only we can bring you Audrina not only in the nude BUT in 3D too. So get over to the galleries and check out ALL of the incredible 3D additions. Things are changing rapidly with 3d Videos, TV Clips, Celebrity Project Galleries and MUCH more….Don’t miss out get out the 3D glasses and head over NOW!

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If anything says HARD it’s this car! A chromed out Bugatti Veyron. We just had to do a 3D version of this beauty. We are adding it to the gallery along with a TON of other updated pics SO… STAY TUNED!!!

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BUT enjoy Jessica looking as good as ever… EVEN BETTER IN 3D!

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Yet another in the recent additions going up in the Hard Lifestyle 3D gallery….grab your 3d Glasses and come check them out!

You don’t want to miss these!

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